Use Think Wrong and Solve Next, the unified innovation process, to discover and navigate your bold path from now to next.


Bundle modules to tailor your course, or select master classes that best fit your needs.



You can start your training at the beginning by learning to problem find, then follow the path to innovation mastery. Or, choose the modules that target your biggest opportunity.



Half Day

We are trained to give the right answer, not ask the right question. Breakthrough innovations come from challenging questions.

Learn how to find, map, and frame real opportunities, then craft challenge statements that provide the clarity needed to ignite problem-solving.

Learn the Beautiful Question, Matters Most, Challenge Framing tools, and discover who should collaborate to open the aperture of possibility.


Half Day

We struggle to produce the ideas we need to solve our challenges and capitalize on opportunities.

Learn the Think Wrong® Problem-Solving System to produce bold, practical solutions and access the frameworks you need to develop them—immediately.

Use the Six Practices, Deflection Point, the 3x3 and Challenge Map frameworks, and discover why biology and culture are holding you back.


Half Day

Managing the complexity of innovation can be overwhelming. Equip yourself with the tools to handle uncertainty in your portfolio.

Learn how to orchestrate the innovation pipeline, progress solutions from formulate to dominate, and assemble a team that delivers impact and value.

Learn and apply Innovation Zones, Innovation Roles, and Opportunity Map.

Decision Making
and Metrics

Half Day

Successful innovation is defined by effective decision making, at all levels, executed against a clear strategy.

Learn how to transform assumptions in to knowledge and unleash decision-making-super-powers within your organization, and how to use our critical questions, metrics and criteria to radically reduce uncertainty.

Understand Assumption Anatomy, P:A:K Mass, P:A:K Ratios, and Decision Making Criteria techniques.

Think Wrong

Full Day

To transform what is and discover what’s next you need an effective way to produce a portfolio of possible solutions.

Learn how to use our online Think Wrong Lab to design, produce, deliver, and gather insights from your Think Wrong Blitz—an intense, fun, hands-on collaboration to create answers to your most wicked challenges—even if you’ve never facilitated.


Half Day

Not all innovation starts from scratch, sometimes you can radically improve what you have.

Cut through the hype and learn the language of Artificial Intelligence and how AI can really help you optimize your existing resources – today.

Learn about Moments that Matter, Machine Employees, and much more.


Half Day

You’ve got data, but what you really need is context to operate more effectively and make radically better decisions.

Learn, from our partners Data Society, what you need to know about data, and gain a clear understanding of how data and analytics can help address your toughest organizational challenges.


Half Day

Having a common language, frameworks and tools for innovation increases your likelihood of success.

Learn the fundamentals of Think Wrong and Solve Next, at a high level, so your organization can communicate with radical candor about what is and what might be—inoculating your innovation against the status quo.

Introduction to Deflection Point, 3x3, The Six Practices, Innovation Roles, Innovation Zones, P:A:K Ratio and more.

Master Classes

Unified Innovation Process

Day 1: Problem Finding + Solution Seeking
Day 2: Solution Management + Decision Making and Metrics

Think Wrong & Solve Next Innovation Intensive

Day 1: Problem Finding + Solution Seeking
Day 2: Think Wrong Facilitation
Day 3: Solution Management + Decision Making and Metrics

Innovation & Growth With Data

Day 1: Problem Finding + Optimize Now
Day 2: Data Science + Decision Making and Metrics


Private Classes

  • $1300 per person, per day.

  • All materials included, travel isn’t.

  • 12 person minimum.

  • Discounts for >20 people.

  • 30 person maximum to ensure optimal learning.

Large Group/Event

  • All materials included, travel isn’t.

  • Yours is unique, so let’s talk.


We deal with government contracting—a lot, so drop us a line and we’ll make it work.


Upcoming Public Masterclasses

Our 3-day Think Wrong & Solve Next Innovation Intensive Master Class has been described as “Some of the most mind altering training I've ever taken”—it draws an eager and diverse group of self-selecting innovators from global businesses, start-ups, the military, and education.

Day 1: Problem Finding + Solution Seeking
Day 2: Think Wrong Facilitation
Day 3: Solution Management + Decision Making and Metrics

In addition to the learning, you get:

  • Wrong Thinker certification on LinkedIn

  • Membership in a network of Certified Wrong Thinkers

  • Discount on annual Think Wrong Lab Membership

  • On going Think Wrong conditioning

  • Nutritious breakfasts, lunches, and snacks.

3 Days (8:30am–6:30pm each day)

We host our Public Master Classes at the Think Wrong Studio in Half Moon Bay, CA USA.

Military Community Scholarships
Learn about our commitment to those who serve.

November 13-15, 2018
February 26-28, 2019

If you have any questions, or larger groups to enroll…

Who our classes are for.

Imagining, building, and operating what’s next is a team sport. No one role is more important than the other. Learning a common language, frameworks, tools, and techniques makes it possible to achieve together things that none of us can accomplish alone.


Shepherds. Those of us who create environments and cultures conducive to innovation and positive change. 

Outlaws. Those of us who reject the status quo, forge bold new paths, shake things up, and invent what’s next. 

Scouts. Those of us who help Outlaws navigate the obstacles, and find valuable resources, so that they can invent what’s next—with our guidance.

Sheriffs. Those of us who ensure that things run as smoothly as they possibly can—whether that’s operating what is, or inventing what’s next.

Posses. Those of us who get things done, dig deep and become experts, and protect our organizations and communities from unnecessary disruption—today and tomorrow.

Hear from past participants.


Or connect directly with the many Certified Wrong Thinkers here.

Some Organizations Who Learned to Think Wrong

Which to choose?

If you need help selecting the right training or would like to bundle training, please contact Kim Scales.