The radical problem-solving system that produces surprising, ingenious, and practical solutions to your challenges—big and small

When you think wrong, you:

  • Raise the bar for what you might be accomplish
  • Inspire status-quo busting solutions
  • Generate rich portfolios of compelling ideas
  • Gain insights into challenges and solutions
  • Learn what works—while reducing risk 
  • Accelerate progress and time-to-impact



Subscribe to the Think Wrong Lab so you and your people can think wrong anywhere, anytime.



Learn how to think wrong to drive positive change with expert-led, in-person classes.



Escape the status quo with custom-designed Think Wrong Blitzes led by our experienced Instigators.



Integrate Think Wrong into your organization to forge bolder paths for your clients and constituents.

Future develops the language, frameworks, tools and techniques that help people transform what is—and invent what’s next.

A selection of private, public, and social sectors clients Future helps think wrong to conquer the status quo and drive positive change. 



Success Stories

Learn more about why and how organizations like yours have thought wrong to transform what is—and invent what’s next


Daily Mail Group encourages its people to disrupt their business from the inside out...


The Butler Bros restructure their entire process to deliver more strategic value...

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A spunky little bubble gives Sodastream the courage to take on industry giants...


White House Initiative for Asian American and Pacific Islanders meets at the Obama White House...


Genentech reimagines the value of clinical trials for the doctors and nurses running them... 


The NYC Department of Education hacks the game of horse to help kids retain school-year learning...


The way we solve problems is broken—we’re trapped by techniques and assumptions of a prior era.

Think Wrong: How to Conquer the Status Quo and Do Work That Matters
By John Bielenberg, Mike Burn, Greg Galle, Elizabeth Evitts Dickinson

Let’s talk. 

Contact Kim Scales to explore how Future can help you and your organization might master and use the Think Wrong Problem-Solving System.