Think Wrong: To conquer biology and culture and change how things are to how they might be.

It’s time to think wrong.


It’s the norm to assert schools, non-profits, government agencies, and so on should adopt business practices. Places of higher learning perpetuate this through the language, frameworks, tools, and techniques they teach. The business obsession with best practices, optimization, ROI, and metrics has become the standard by which we’re told we should measure ourselves and our impact. 

When we are certain which problem to tackle, and we know how to solve it, Think Right Practices are useful. They help eliminate waste, improve quality, scale solutions, and increase productivity.

But Think Right Practices provide the answer to a very small subset of challenges—those for which we are certain of the problem and know the solution. Thinking right is wrong when we’re seeking solutions beyond the status quo.

When it comes to discovery, innovation, and changing the game, adopting the mindset of a scientist or an artist with a hypothesis is much more likely to yield insights and new possibilities than conventional, think right business practices. To successfully navigate the uncertain and unknown, we need new language, new frameworks, new techniques, and new tools.  

The elements of the
thinking wrong.