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Let thinking wrong become your way of operating in the world.

Our secure cloud-based Think Wrong Lab provides you and your team with access to the tools you need to think wrong and quickly create status quo busting solutions to any problem—big or small.

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Expert-designed Blitzes contain the frameworks, tools, and step-by-step instructions you need to plan and execute your Blitz—get the value of a proven wrong thinking guru at a fraction of the price.

Membership to the Think Wrong Lab provides you with access to:

  • 15+ Think Wrong Drill Collections
  • 45+ Expert-designed Think Wrong Blitzes
  • 150+ Think Wrong Drills
  • Hundreds of instructional video clips
  • Think Wrong Tools and Resources




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