Make a Connection.

When thinking wrong, you want to maintain your “through line,” connecting the current drill that you’re working on to the challenge and desired outcomes you are working toward.

Whether you’re daring to make a difference, generating fresh ideas, or gaining insight through making, remember to reference your through line, your challenge, and whom you are solving for to get the most out of your Think Wrong Collaboration.


Why it matters.
When thinking wrong and being expansive with generating ideas and exploring what’s possible, a through line is a way to bring us back to our area of focus. 


What are some examples of a through line?

  • Customer pain
  • 3-year plan
  • Strategic imperatives
  • The vision you aspire to
  • The impact that you want to have