Use the Think Wrong Lab.

Your only online problem solving system.

One tool, a million uses. 



Shake things up.

Kick off a meeting or get started on fixing a stubborn problem with one of over 150 Think Wrong Drills.


Speed things up.

Choose from dozens of templates to think wrong about your challenges.


Make things happen.

Design, produce, and run Think Wrong Blitzes from the Lab. 

Learn from experts.

Watch Think Wrong Masters explain the fundamentals of thinking wrong. 

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Get help.

Access the Think Wrong Lab help from any screen.

Prepare like a pro.

Find all the supplies and tools that Think Wrong Masters use in one place. Print posters and worksheets on your printer.

Let thinking wrong
become your way of

  • Raise the bar for what might be achieved
  • Inspire status-quo-busting solutions
  • Generate portfolios of compelling ideas
  • Gain insights into challenges and solutions
  • Learn what works—while reducing the risk of your new solutions
  • Accelerate progress and time-to-impact

What you get
with your

  • 24/7 secure access
  • 15+ Think Wrong Drill Collections
  • 45+ Expert-designed Think Wrong Blitzes
  • 150+ Think Wrong Drills
  • Hundreds of instructional videos
  • Think Wrong Tools and Resources that help you use Think Wrong Drills and design, plan, and run Think Wrong Blitzes
  • Accessible from modern browsers—even on the go.
  • Your work is securely stored, and backed up using the latest cloud technologies

Thinking wrong is problem agnostic, so you can think wrong about anything—and everything.



  • Vision
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  • Mothership Management


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  • Activism


  • Recruiting
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  • New Business
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  • Business Model
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  • New Brand
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  • Marketing
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  • Operations
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  • Education
  • Ethical supply chains
  • Healthcare
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  • Peace and security
  • Poverty



Join now.

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