An army of innovators.

Want a diverse set of solutions to your challenge? Invite a diverse range of participants to work on it. Be strategic when recruiting for your collaboration to get as many perspectives as you can working and learning together.


Think Wrong Collaboration Roles


Internal participants from the organization running the Think Wrong Collaboration. Insiders bring knowledge of existing assets, projects, and relationships as well as how the organization operates, and typically work closely with the challenge space that is bering explored.

Participants outside of the organization running the Think Wrong Collaboration who have content or functional expertise regarding the challenge space, and/or are orthogonal thinkers.

Content Experts:
Wrong Thinkers who have subject matter expertise or knowledge related to the challenge space we are exploring. 

Functional Experts:
Wrong Thinkers

Orthogonal Thinkers:
People who think expansively, are comfortable embarking on the bold path and non-linear thought processes.

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Think Wrong Roles
It can also be useful to think about how the Wrong Thinkers in your group fit into the Think Wrong Roles