Too Big to Solve



(Or, The World’s A Mess And We’re Taking It Personally)


Our partner John often gives a talk that begins with many of the big problems facing us as a species:

Hunger, poverty, war, obesity, AIDs, climate change.

It can be pretty daunting. His despair about these issues is real. So is the optimism he, Mike, and I share about mankind’s ability to create ingenious solutions to those challenges.

It might matter less to us if we were not fathers. I hope not. I like to think that we’re conscientious people who care about our fellow man. But, because we are dads, it’s personal.

Our children will inherit the crises made by our and prior right thinking generations. Solving those crises requires stepping outside the status quo—conquering biology and culture—and coming up with answers that might seem crazy or impossible today.

We started Future to put a dent in that particular universe of problems. We’ve sought to work with people who do work that matters. We built our business inspired by—and to help more—leaders like you.

People who are working hard to make the world a better place through their businesses, foundations, government agencies, nonprofits, and schools.

People who are not happy with the way things are.

People who have a vision for a better tomorrow—and the scars to prove how hard they have been battling to create that change.

As a consulting firm run by three partners we've always sought out clients and partners with whom we might be multipliers for good. When we all join forces we make a big difference. But what we can accomplish through our services alone is not enough.

That’s why we’ve written our forthcoming book, Think Wrong: How to Conquer The Status Quo and Do Work That Matters, and why we’ve built the Think Wrong Lab, our cloud-based software.

We want to foster resilient, resourceful leaders and organizations capable of making a difference and blazing bold new paths.

We want to unleash what one of our Think Wrong Heroes, Yvon Chouinard, CEO of Patagonia, might refer to as your inner-juvenile delinquent. He recently told Bloomberg, “...to understand an entrepreneur, you should study a juvenile delinquent. They're both saying: ‘This sucks and I'm going to do it another way.’ You have to want to break the rules and prove that your way works.”

We couldn't agree more. We want to equip that restless delinquent, our children, and their peers with the necessary resources to bring crazy, mind-bending, rule-breaking solutions to life.

If we do our job well, the next time someone proclaims a challenge, “Too big to solve” you’ll have the confidence to reject the way things are, to think wrong, and to leave the world a better place than you found it.


Watch a recent TEDx talk by John. Thinking wrong is the opposite of following accepted orthodoxy. Future has developed an undeniable problem solving system that works across many disciplines and levels of difficulty. It's the best of design thinking married with positive change and impact.


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