Tie your hands.

Use when you need to quickly gain insights to accelerate development of your solutions.

[Do it On Monday is...]


  • Portfolio of small bets 
  • Clarity about which questions need to be answered first 
  • A low risk-path forward
  • Increased probability of insights that might lead to breakthrough


  • Pens
  • Sharpies
  • Post-its
  • Blue tape


Step 1
Introduce the Do It on Monday Drill.

Step 2
Instruct Wrong Thinkers to identify the most challenging question(s) raised by their emerging solutions.

Step 3
Have Wrong Thinkers identify what they might do on Monday with five days, three existing resources, two colleagues, and $50 for each question.

Step 4
Have Wrong Thinkers share their small bets with the group.

Small bets and affordable loss vary from group to group. Change the constraints to match your Wrong Thinkers’ sense of what “small” is for them.


When to use the Drill

How to introduce the Drill

Tips for facilitating the Drill