Fake It.

Use when perceptions of what is—and is not—possible for your organization are holding you back.

[Brand Takeover is...] 


  • Convention bending ideas freed from internal assumptions, orthodoxies, and biases


  • Blue Tape
  • Sharpies
  • Post-its


Step 1
Prior to your session use the Brand Takeover Tool to set up the brands you want to use.

Step 2
Introduce the Brand Takeover Drill. 

Step 3
Assign each team a brand from the Brand Board.

Step 4
Announce that the brand they’ve selected has taken over their organization. The good news: the new leadership thinks the work you’re doing is vital. 

Step 5
Have teams generate ideas for how their new brand owner might solve the challenge.

Prompt teams to use all assets associated with the brand that has taken over their organization. 

For example: The Lego product line includes amusement parks, animated programming, characters, games, apps, education products, discovery centers, and partnerships with major entertainment brands. These are now all at their disposal for solving the challenge.


When to use the Drill

How to introduce the Drill

Tips for facilitating the Drill