Use when you want a clear, compelling, and concise presentation of your emerging business idea.
[Biz In a Box is...]
- Clear and compelling language for:
— Whom the business is intended
— The nature of the business's relationship with the beneficiaries
— What the business is best at
— How to engage with the business
— Reasons to believe in the business
— The business's promise
- Identification of adjacent strengths with which to build the business
- Rough models of the business's products, services, processes, experiences, etc.
Biz in a Box boxes
Biz Grid Poster
Go Deep Poster
Biz in a Box labels(click here)
Printers, ink, paper, and photopaper
- See Drill Supplies in the Think Wrong Shop
Introduce the Biz in a Box Drill.
Give each team three blank boxes.
Instruct individual Wrong Thinkers to choose which of the three ideas they want to work on (teams are welcome to work on all three).
Instruct teams to bring their offer to life using their box:
Top: Write a grabber with a tagline that might make someone pay attention to the business.
Side 1: Describe what the business is best used for.
Side 2: Describe how the business should be used.
Side 3: Describe what the secret ingredients of the business are.
Side 4: Describe what the business is guaranteed to do and what the “OR” is (e.g., “Guaranteed to make your smile brighter OR your money back.”).
Bottom: Who the business is built for and the nature of the relationship between the beneficiary and the business (e.g., Athlete to Coach).
Have teams complete the Biz Grid and Go Deep Posters inside each box.
Biz in a Box is a good drill to film record for the documentation of the Think Wrong session.
When to use the Drill
How to introduce the Drill
Tips for facilitating the Drill