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Think Wrong is the radical problem-solving system that helps you imagine, create, and operate what’s next. 


Success Stories

Learn more about why and how organizations like yours have thought wrong to transform what is—and invent what’s next.


Daily Mail Group encourages its people to disrupt their business from the inside out...


The Butler Bros restructure their entire process to deliver more strategic value...

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A spunky little bubble gives Sodastream the courage to take on industry giants...

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White House Initiative for Asian American and Pacific Islanders meets at the Obama White House...


Genentech reimagines the value of clinical trials for the doctors and nurses running them... 


The NYC Department of Education hacks the game of horse to help kids retain school-year learning...