Future Partners

Future is the Think Wrong companyThink Wrong is our radical problem-solving-system that reliably produces surprising, ingenious answers to your most wicked questions. 


To solve next,
think wrong.

Think Wrong is the radical problem-solving-system that delivers insights and solutions for what’s next. 



See plans for our cloud-based problem-solving-system and tools so you can think wrong anywhere, anytime.

Learn how to Think Wrong to drive positive change, with expert-led, in-person classes.

Escape the status quo with custom-designed Think Wrong Blitzes led by our experienced Instigators.

Become an affiliate. Integrate thinking wrong into your organization to forge bolder paths for your clients.

Think Wrong:
to blast away from the status quo, changing things from how they are to how they might be.

Six Think Wrong practices guide you to overcome the biological urge toward group-think and the ROI-focused obsession with safe-think, so you can achieve game changing solutions and real impact.

We call them Practices for a reason – the more you Think Wrong, the better you get.


Dare to make a difference. Reframe your challenge for a bigger, better solution.


Find fresh inspiration. Foster curiosity and invite serendipitous connections.


Expand what’s possible.
Trick your brain into thinking outside the lines.


Gain insights through making.
Put physical form to ideas so you can clarify and collaborate


Discover what works. Experiment and learn so you put time and resources in the right place.


Achieve impact sooner. Build the momentum to plow through uncertainty and get results.


We wrote the book on it.


At Future Partners, we develop the language, frameworks, tools and techniques people need to Think Wrong and uncover status-quo busting solutions.


Listen to us on the Curious Minds podcast—the number one innovation podcast, with millions of listeners in 170 countries.


Who’s been thinking wrong?


Look who’s talking.

Follow us. It’s fun.


thinkwrong or @futurepartners

Twitter: @futurepartners