Future Partners

Future is the Think Wrong company. Think Wrong is the radical problem-solving-system that is the secret to solving next by reliably produces surprising, ingenious answers to your most wicked questions.  

To solve next,
think wrong.

Think Wrong is the radical problem-solving system that helps you imagine, create, and operate what’s next. 



The Think Wrong Lab lets you to transform what is and invent what’s next—securely through the cloud.

Learn how to Think Wrong and to solve next, with expert-led, in-person classes.

Escape the status quo with custom-designed Think Wrong Blitzes led by our experienced Instigators.

Integrate thinking wrong into your organization to forge bolder paths with
your clients.

You know your now isn’t your next.

But to get from what is to what might be requires you conquer both biology and culture—and doing that is hard. Really hard.

The “Nos,” the “Laters,” the “Too busies,” the “Rules,” the “Politics,” the “Couldn’ts,” the “Wouldn’ts,” the “Shouldn’ts,” and the “Tried thats,” and “Faileds,” all coalesce to snuff out your aspirations for what’s next and anchor you in what’s now.

The secret to solving next is thinking wrong.

Think Wrong is the radical problem-sovling system that helps you overcome the orthodoxies, biases, and assumptions of solving for now, and deliver insights and killer solutions for what’s next.

Six Think Wrong Practices guide you to escape the status quo—and invent what might be.


Want to think wrong?


What it means to Think Wrong.

At Future Partners, we develop the language, frameworks, tools and techniques people need to Think Wrong and uncover status-quo busting solutions.


Get the inside scoop on Think Wrong.

Listen to Gayle Allen, host of the Curious Minds podcast—the number one innovation podcast, with millions of listeners in 170 countries—interview Future co-founders John Bielenberg, Mike Burn, and Greg Galle about the origins of Think Wrong and why we need to think wrong now more than ever.

We wrote the book on it. Literally.


Look who else is thinking wrong?


Look who’s  talking.


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