Think Wrong.




Think Wrong.



Future teaches people the six practices of thinking wrong.


Future teaches people the six practices of thinking wrong.


We help innovation, change, and growth leaders solve challenges in ways they never imagined. 


Make thinking wrong your secret weapon. Raise the bar. Find new inspiration. Escape bad habits. Bring ingenious solutions to life. Unlock the full potential and capabilities of your people, partners, collaborators, and assets.


Talent Leaders

Business Leaders

Marketing and
Sales Leaders

Foundation Leaders

Drive employee engagement, grow capabilities and productivity, improve recruitment and retention, and foster a culture of innovation.

Deliver growth through innovation, increase asset utilization, improve margins, and develop stakeholder value.


Build thought leadership, deepen customer relationships and loyalty, deliver experiences that lead to market insights and game changing innovations.

Grow the capabilities of grantees, improve the quality of grant applications, build networks of grantees and donors, and increase impact of grants.

Intro booklet:


Intro booklet:



Intro booklet:



The next generation of design thinking.

Our Think Wrong Practices provide a repeatable, proven way to conceive the inconceivable, change the game, and achieve impact that matters—fast.


Think Wrong Practices

Be Bold aligns innovation with the strategic aspirations of your organization.

Get Out invites serendipity, letting people and places inspire new solutions. 

Let Go breaks the synaptic connections that result in the same old answers.

Make Stuff turns your ideas into solutions that can be shared and understood.

Bet Small reveals what works, what doesn't, and how to improve your innovations.

Move Fast taps into existing knowledge and new insights to accelerate time-to-impact.


Why Think Wrong.

Best Practices

Orthodox problem-solving techniques are born of the belief in Best Practices.

And, Best Practices are useful when the problem is clear and the solution is well known.

But, those practices might be deadly when the true nature of the problem is unclear and the solutions are unknown.

To close the gap between problem and solution we must use Think Wrong Practices that:

  • Break our problem solving orthodoxies.
  • Increase the number of people solving.
  • Increase the speed with which we are solving.
  • And increase the ingenuity of those solutions. 


We deliver Think Wrong Practices through an intense, hands-on session designed to teach your people how to use them to produce a portfolio of ingenious solutions that matter to you and your organization.

We call that session a Blitz.


We’ve used our Think Wrong Practices to help Starbucks Creative Services become wrong thinking strategists
SodaStream’s CEO take on Big Soda, Not for Sale convene leaders to invent a slavery-ending beverage, and The Butler Bros Agency engage youth to create menthol-fighting products.


We’ve helped many others too.


Future’s mission is to unlock organizations’ ability to think wrong to achieve greater impact.

We believe that everyone is born ingenious. 


Meet the founders.

John Bielenberg / Greg Galle / Mike Burn