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There’s a better way
to drive change.


It’s time to
think wrong.

Use our cloud-based Think Wrong Lab or in-person services to create status quo busting solutions to any problem—big or small.



Think wrong whenever and wherever you need to.

Learn how to think wrong to drive positive change.

Let Future help you escape the status quo.

Use the Think Wrong Lab to help your clients forge bold paths of their own. 

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Wrong Thinkers need new language, frameworks, tools, and techniques to counter the existing norms. Think Wrong arms you to conceive the inconceivable and bring along others to help implement your status-quo-busting solutions.